The popularity of file sharing web sites like RapidShare, 4Share, and other file sharing utilities like Usenet are growing by the minute, and their impact on bandwidth utilization is devastating. While peer-to-peer downloads are naturally capped by user upload capacity; centralized server file sharing enables users to download at full connection capacity, and for longer periods of time, quickly turning into the number one threat to ISP profitability. And this trend it only going to grow.

In May 2009, RapidShare was ranked the 17th most popular web site worldwide and 4share was ranked 91st. The popularity of Usenet is also gaining by the day. But today's usage rates are just the tip of the iceberg. ISPs need to implement a solution to optimize bandwidth utilization now, not only to rein in escalating bandwidth costs today, but to prepare themselves for the challenges of tomorrow.

IPortent's Data Block Caching and Compression is the ideal tool to turn loss due to spiking bandwidth consumption originating from file sharing web sites usage into measurable profits.

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